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From Mum Life to Muddy Rides: Why I Started Trail Bloom
I’m Emily—mum of two, long-time garment designer, and accidental mountain biker. Trail Bloom was born out of frustration with kit that didn’t fit and gear that wasn’t made with real women in mind. So, I created something better.

This is the story of how one ride, a few brilliant friends, and a lot of muddy miles turned into a brand that’s all about confidence, comfort, and community on the trails.

Mountain biking isn’t just a sport—it’s a movement. It’s about finding freedom on two wheels, pushing past limits, and proving that MTB is for everyone. And at the heart of it all? Women who are redefining the trails, one ride at a time.

At Trail Bloom, we’re proud to have a team of incredible ambassadors who embody the true spirit of MTB. They’re guides, racers, mums, adventurers, and community builders, showing that no matter where you are in life, there’s always time to ride

Discover your perfect mountain biking gear with Trail Bloom’s Quick Gear Match Quiz! Inspired by nostalgic 90s magazine quizzes, this 2-minute guide helps you find MTB jerseys and shorts tailored to your riding style, personality, and vibe. Whether you’re into bold animal prints, chic ombre designs, or year-round trail-ready gear, Trail Bloom has you covered. Designed specifically for women, our stylish and performance-driven apparel ensures you ride confidently, rain or shine. Take the quiz today and explore MTB gear that’s as unique as you are!  #MTBGear #WomenWhoRide